Tesseract’s new partnership with OmniTeq will open new market opportunities
Kansas City-based Tesseract Ventures and OmniTeq formed a strategic partnership to integrate their technologies and create a more robust offering for clients.
“We do have some overlap in our customer base, but I think coming together will open up new market opportunities,” OmniTeq CEO Jim Royston told the Kansas City Business Journal.
Tesseract founder and CEO John Boucard expects the integration will attract new customers from a wider swath of industries.
One of Tesseract’s offerings is a leading-edge data visualization technology that can take disparate data sets and transform them into easy-to-understand insights displayed on touchscreens and on augmented- and virtual-reality platforms.
Austin-based OmniTeq specializes in predictive analytics and uses machine learning, artificial intelligence and human analytics to predict events before they happen and help customers make the right decisions. It also has global data collection capabilities, including space-derived data from sources such as satellites.
“For Tesseract, this is an example of how two 21st-century technology companies can work together to solve extremely complicated problems,” Boucard said. “We’re working on the next jump — the next interface for visualization of extremely critical data. So I think that OmniTeq’s software is able to do that, and it fits hand-in-glove with our strategy to grow our military and defense unit as well as offer very timely technology for our commercial customers.”
A key for OmniTeq is arming customers with the right information at the right time — and displaying it in a desired format that’s easy to understand. Tesseract enhances that ability and can help customers access data faster, thanks to its visualization technology, Royston said.
OmniTeq, which controls satellites, can use Tesseract’s technology in the control room, a fast-paced environment where “a lot of stuff is happening.”
“With the technologies that John has put together, we’re able to have certain users stand in the control room with augmented glasses on and only see the things they need to look at,” Royston said. “Instead of trying to digest all this information, you can have three people standing together seeing three different things through augmented reality. … It really enhances that human ability.”
Boucard said OmniTeq’s machine learning and predictive analytics capabilities also could be used in the construction industry to improve health and safety by pairing with Tesseract’s Prism, a wearable device that can track and document the proximity of employees in real time.